The deal was concluded at the recently ended bauma 2016.

Babcock, the exclusive southern African distributor of leading construction brands including Volvo, Terex Trucks, Tadano, SDLG and Winget, has concluded a deal with Sennebogen which will see the German construction equipment company’s range of duty cycle, crawler, dragline and port cranes, as well as material handlers for all operations, included in the Babcock offering.

“After an intensive preparation our cooperation is now in full operation. I am very enthusiastic about this partnership, as two professional teams are combining their activities for an excellent support and service for customers in the southern African countries,” says Erich Sennebogen, president of Sennebogen. “We will support the Babcock team with first-class material handling machines and cranes, but also with full sales, service and spare parts support. We are looking forward to a long-term, prosperous cooperation, always with the focus on the best customer satisfaction.”

Sennebogen says Babcock has a strong track record in sales of reliable construction equipment and trusted aftersales support, working in collaboration with its customers to deliver construction and material handling products that meet specific requirements, aligning with Sennebogen’s customer-focused approach that places value on long-term relationships.

Equipment Africa says: Besides a strong footprint, one of the key considerations when appointing a dealer is the relationship it has with its existing customers. Babcock’s reputation in the market speaks for itself and is unparalleled in terms of aftermarket support, maintaining relationships, as well as availability of parts and service. Sennebogen has strategically positioned itself for quick growth in the region.