SDLG in 30 African countries

Yu Mengsheng, SDLG president, says dealers in Africa continue to expand their facilities in order to meet growing demand in the region.


SDLG is now available in 30 African countries, with the company now focusing on major markets such as South Africa, Ethiopia, Angola and Algeria, Wang Xiaohui, general manager of SDLG, tells Equipment Africa.

We learn that the continent represents about 30% of SDLG’s total export market and the original equipment manufacturer intends increasing this figure to 50% in the long term.

He excited by the future prospects of southern Africa, especially in South Africa. “We are sure the market will continue to develop and we are well positioned to make the most of this growth. We believe Africa is one of the most important markets in the next 10 years due to its sheer focus on infrastructure development,” says Xiaohui.

Meanwhile, Yu Mengsheng, SDLG’s president, says dealers in Africa continue to expand their facilities in order to meet growing demand in the region. In July 2015, SDLG celebrated the launch of a new showroom in Morocco despite tough market conditions in the country, demonstrating that the company’s customer base is continuing to grow year on year. In June the same year, a new parts and service facility was opened in Sudan.

“While expansion has continued globally, our markets in Asia, Africa and the Middle East remain our strongest and the company continues to invest in its presence in these regions,” says Mengsheng.

Equipment Africa says: The days when Chinese construction equipment was viewed with disdain are long gone. This is basically because of two things: they have upped their quality standards significantly and continue to improve their support infrastructure. For SDLG, Volvo’s quality touch, which is apparent in its offerings, and Babcock’s representation in southern Africa is a winning combination for its regional growth.  

Review overview
NO COMMENTS

POST A COMMENT