Neil Wilson, Goscor Group CEO (left) and David Xiao, MD of Sany Southern Africa (right), shaking hands after signing a distribution deal.
The Goscor Group, a South African industrial equipment specialist, has signed an agreement to become the official dealer of Chinese OEM Sany’s earthmoving equipment in South Africa.
The agreement will see the Goscor Group setting up a new entity, Goscor Earthmoving Equipment, to represent Sany Earthmoving Equipment.
“We recognised a number of key attractions when we assessed the Sany product range,” says Neil Wilson, CEO of the Goscor Group. “Sany’s earthmoving products are of a high OEM spec and are built tough to operate anywhere – mining or construction, coping with stringent local conditions.”
Wilson also reasons that alongside the impressive competitiveness of the Sany machines in terms of price and running costs, the large-sized equipment range presents a perfect balance to the group’s machine offering.
David Xiao, managing director of Sany Southern Africa, emphasises the company’s commitment to the South African market, noting a ten-year long presence in the country. “The approximately 1 000 machines sold into the local market is evidence of our commitment to this country and that not only are we weathering the ongoing economic doldrums, but we are prospering.”
“To fast track our strategy, we needed a strong, like-minded partner to take us forward. With industrial equipment as their core business, Goscor stood head and shoulders above their closest rivals. In addition to the necessary experience, market knowledge and know-how, Goscor boasts a reputation for supplying world-class brands supported by strong service excellence,” adds Xiao.
Operating from offices in Alrode, Alberton, south of Johannesburg, Sany will tie into Goscor’s expansive regional footprint and have access to its infrastructure and strategic network, giving customers immediate access to the Sany earthmoving equipment range.
Equipment Africa says: Sany wants to expand its export business following a continuous slowdown in its Chinese home market. In 2013, the company exported 20% of its production, and it is confident this figure can be grown significantly, with Africa ranking among the top priority markets. As South Africa remains the biggest construction equipment market on the continent, a strong dealer of the Goscor Group’s calibre means the Chinese OEM can continue to make strong market share gains in this market.